What Is Your Online Presence Telling Job Candidates?

By now, every savvy job candidate knows that they need to research a company before they interview—and they often do before they even apply! What does your company’s online presence tell potential employees?

First, you’d better have an online presence! And these days, that doesn’t just mean a website if you want to be truly competitive. However, let’s start with that basic:

Website.

Your organization’s site serves several essential purposes, including presenting the company in its best possible light to customers or clients and providing solid, updated information to job seekers. If it looks outdated or lacks relevant information, great candidates are going to assume that you can’t offer the career opportunities or connections they’re looking for in the modern workplace.

Social Media.

Lacking a social media presence may be a red flag to top candidates seeking top job position—a social media presence with no sign of activity definitely raises a large one. Why would a candidate want to work for a company that doesn’t engage with the business world at large, or at least its own industry? While your organization doesn’t need an active presence on every possible site, hitting the largest ones – like Facebook and LinkedIn — can help keep your organization top-of-mind among top candidates.

Maintain a blog.

Blogs are a great way to share information and generate community. They also demonstrate that your organization seeks to engage others in the same field and is passionate about collecting and sharing information. By contrast, an inactive blog makes an organization look uninterested in the industry it occupies. Keeping a blog going attracts top candidates and keeps your organization in their minds when they are looking for a new position.

Depending on your company, other places to establish an online presence include Twitter, Pinterest, Foursquare, YouTube, Google +, and Yelp. However you choose to participate, your company’s online presence should be engaging, highly relevant and interesting in order to attract top candidates.

Have you done all of these things but are still struggling to attract top candidates?  Give the IT recruiting experts at Triumph a call. We’d be happy to discuss strategies that can help!