Attract Top Talent By Beefing Up Your Online Presence

Have you ever wondered why particular companies score the most talented employees in your industry? One big reason: certain companies know how to make themselves appealing to employees, and make employees happy when they get there. The happy employees spread the word about what a great company they work for—in the age of the Internet, this information can spread far and wide-and their reputation grows from there.

So how can you compete? Luckily, the Internet has just about leveled the playing field. It’s about much more than having a snazzy website, though. Here are four great ways you can make your company well known online for al the right things.

1. Check out your company’s reputation Glassdoor.com to see what others are saying about you. Whether it’s positive or negative, you need to know what is being said outside your four walls. Then you can strategize how to clear up any negative information, whether it’s true or not.

2. Launch an informative blog that attracts an industry audience.

Writing a successful blog is about serving readers, not bombarding them with marketing material. You’ll need to create useful content that readers will want to read and spread. If your content is overly self-promotional, it is unlikely to spread via social media, and your blog is unlikely to gain an audience. So don’t talk about your company too much unless it’s relevant to a trending topic. Talk instead about your industry or area of expertise.

3. Build and engage a large following on the top social networks including Twitter, Facebook, Google+, and LinkedIn.

You can use your social media accounts (as well as your blog) to position yourselves as an authority in your industry. You can also market your business and your open positions.

4. Demonstrate a Great Employee Culture

Whenever a potential employee comes to your website, Facebook page or other online presence, you want them to think “Wow, that looks like a cool/fun/great place to work.” No, it’s not all about being cool. But potential customers will see you as a company that can a) think outside the box and b) engage and retain its employees for the long term. Potential employees will see that they will not only be valued but will enjoy something more than just a 9 to 5 employment opportunity.

Let’s face it, the Internet is where the majority of job-seekers are going to go for information about your company. If you make sure that what’s out there is creating the image of a strong, successful, competitive company that cares about its employees, you can be the kind of company that people want to work for.

Another great way to promote your company? Work with Triumph, where we not only know how to find top talent, but we know how to sell your opportunities. To find out what we can do for you, call or contact us anytime!