How Do I Market Myself Online to Employers?

Three things are mandatory in today’s job market: attracting the attention of employers, setting yourself apart from other job applicants and having an online presence. And that means more than just opening a LinkedIn account. You have to market yourself online effectively.  How?

Here are 5 tips to get you started:

1. Be a Salesperson and a Product
Some people get uncomfortable at the mere thought of selling anything. But you don’t have to be pushy or stereotypical! You just have to be able to sell your skills to attract potential employers’ attention. Figure out what you have to offer, then get your message out there.

2. Use Social Media As a Tool
You need to understand and harness the power of social media. In other words, you need to use it, actively. There are multiple platforms—Google+, Facebook, LinkedIn, and Twitter—each with its own unique features. Figure out how to use these features to get your name out there.

3. Network
Since you’ll be spending time on various social media channels, focus on who you connect with and how you communicate with them. First, whatever you post online should be professional and relevant. Second, always try to put yourself in a better professional position by networking with people who belong to your industry

4. Publish a Blog
You don’t need to be super tech-savvy to create a blog. And blogging is a great way to showcase your skills and knowledge. However, you have to publish regularly and provide quality content if you want to impress anyone, especially potential employers.

Alternately, you can become a guest blogger. Poke around online to find any blogs that are specific to your industry, and see if anyone of them would welcome a guest author. If you provide great content, you could be invited to contribute again. Every time you do, include a short author bio where you can mention your key skills and include links to your social media profiles.

5. Participate in Online Discussions
Depending on your niche or industry, see if you can find relevant web forums to join. Whenever possible participate in discussions that allow you to showcase your expertise or skills.

Marketing yourself online isn’t as hard as you thought, is it? It just means using the tools that are literally at your fingertips to help employers be aware of your talents and hopefully think of you—or find you— when an opportunity crops up. And if you’re still not convinced you can do it, call on the experts at Triumph. We know exactly how to help you pinpoint your strengths, and we’d be happy to send you to the right client.