How many times have you read a terrible job posting? How many times have you read a good one? Chances are, you’ve read far more bad ones than good. And as much as some people would like to do away with job postings altogether, they’re a necessary “evil.” You may have a terrific job opportunity at a great company, but if you don’t let people know about it, you’re not going to get applicants. And if you don’t write a posting that does the position justice, you’re not going to get good applicants.
So, how can you attract higher caliber IT talent when you advertise your open positions?
1) Don’t Be Boring
A job description that simply states the duties and responsibilities of the position, then provides a laundry list of skills is deadly dull and unappealing. You need to help job seekers imagine what it’s like to work at your company and inspire them to apply.
2) Use a Searchable Title
3) Tell Them Why They’d Want to Work for You
It’s important to let IT talent know where your job opportunity can take them professionally. Try to answer the following questions, concisely:
4) Keep it Simple
If a skill set is implicit for a job, don’t waste time and space including it. For example, it’s not necessary to say a web developer needs to know HTML or CSS. And keep your list of requirements to a bare minimum, i.e., four one-sentence bullet points or less. Make them your “knock-out” criteria, the “if you don’t have these, please don’t apply” conditions, but don’t confuse them with the “nice to haves.”
If you follow these tips, you’ll be more likely to attract top IT talent. Not convinced? Call us, and we’ll demonstrate how we bring in the best IT employees.