Image is Everything – Why Better Branding Means Better Recruiting

Brand strategist Marc Shillum expresses corporate branding as a simple equation: A + B + C = Brand, with A being “Artifacts” (logos, taglines, etc.), B meaning “Behaviors” (company actions towards customers, employees and the community) and C being “Concepts” (ideas that illustrate corporate values). The strongest brands are those that keep their image consistent […]

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